print

          outdoor

          web
          microsite

          direct mailer

 

ROLE______________________ _ __

 

          art direction

          copywriting

          graphic design

The strategy was to increase awareness of brand as an attractive option for potential theft of devices.

The concept incorporates the use of transparencies, wraps and clings to resonate with consumers the idea of real-time theft.

Prints were executed to interact with consumers. Facts and statistics supported the idea that theft was as easy and quick as pulling out insert that offers more information that hoped to protect against such occurrences.

If consumers came across add after insert had been taken, information was still readily available that supported the message the campaign hoped to relay to them.

Direct mailers addressed consumers on a personal level by way of name and location. Mailers were extension of print adds in that they relayed the idea of theft.

Each panel of mailer offered consumer product information both verbally and visually in a step-by-step, easy to read and understand process.